Fashion inspired by where we're from
the heart of Italy

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"If you are working on something that you really care about, you don’t have to be pushed. The vision pulls you."

Since my young years I have been known as a “Fashionista” and have dependably been enthusiastic about wearing perfect adornments. This inspired me to create my own Brand and share my thoughts and designs with you.

Our Story

We're obsessed with making you feel good. Our Anthony Fratello dream has always been to create minimalist accessories to put the finishing touches to your look. Confident in your own style, we know you are proud of who you are and we're honored that you choose to wear AF to show it. We know you always want to feel at your best, so we always design products with that in mind. Ensuring you're striking, styling and confident.

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Our mission

We were founded on the belief that style shouldn’t break the bank. Our goal is to change the way you think about fashion by delivering minimalistic designs at radically fair prices.